Guidance

Introduction

Groups often need to engage in publicity – for example: promoting events, attracting new members, asking for help – and some groups choose a small number of their membership to focus on this.

All publicity should provide a positive, respectable and well-run image of LALG, and be in line with LALG’s Publicity policy, found in Policies.

The Publicity team are always ready to help you.

Newsletter – month by month entry

The Group contact is responsible for putting details of the group’s activities in the monthly newsletter.  Email a Word document to lalgnewslettereditor@hotmail.co.uk by the 10th of the previous month; earlier is always welcome.

Be as concise as possible and follow the style guidelines

If you would like to be featured on the front page or in a special advert, contact publicity@lalg.org.uk or William Armitage 01462643537.

The LALG website

The Website is important as it is an open site and thus potentially the first point of contact by those seeking information about Letchworth.

The Website can be accessed at www.lalg.org.uk

The Group contact is responsible for ensuring that the information on the website is accurate.  This can be achieved by sending information to the website editors website@lalg.org.uk or by putting the information on yourself.  This is especially useful if the group has a lot of information on the website and it is updated regularly.   If you do not yet have admin access, contact website@lalg.org.uk.

A beginners guide to the website

The menu bar gives access to information on the LALG and to specific information on the over 125 Groups which cover the arts, sports, crafts, food and drink, games and travel. Each Group Page contains a general description of the aims and activities of the Group and any other information which does not change frequently. The Group Logo is usually included and photographs can be added (with the permission of those featured) as plenty of space is available. An aim of this page is to attract new members.

  • There is a search capability, and on the right-hand side of the display the name of the Group Contact and a list of future Group Events.
  • Future events for many months can be added, typically until the end of the calendar year. This is useful for regular meetings, e.g. Sports Groups for which the details do not change.
  • The date of each event is automatically entered in the LALG Calendar (see Calendar in menu bar).
  • Information on past meetings, including photographs, can be presented on the Group Page beneath the heading More News and Pictures.  Many groups use this to keep a record of meetings and significant events.

Social media

To help build local awareness of LALG’s broad range of activities, please consider sharing your Group’s news on our Facebook and Twitter pages.

Keep your entry short but cover all relevant points.

Photographs should be well executed and captioned; make sure you have the permission of those in the photo.

For any help with social media, email facebook@lalg.org.uk

Posters, fliers & templates

  • Include the LALG logo and Letchworth Arts and Leisure Group in Broadway font.
  • Ask someone who is not involved to read your draft poster/flier and comment constructively on whether it is clear, concise and complete.
  • Keep a note of where you display the poster(s) and remember to remove them when they become out of date.
  • For any help with poster design, email publicity@lalg.org.uk
  • A poster template is available to download
 

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